Visual design is evolving with ai and new aesthetics, are you ready?
As we approach 2024, the world of graphic design continues to evolve at a rapid pace. With advancements in technology like Artificial Intelligence (AI) and machine learning, the creative landscape is undergoing significant changes. In this article, we'll explore the top 5 graphic design trends that will dominate the industry in 2024.
1. AI Assistance & Neural Ascetics
AI has become an integral part of the design process, aiding artists and graphic designers in various ways. Despite some resistance, embracing AI can expedite work, provide inspiration, and enable the creation of previously impossible designs.
In 2023, AI revolutionized the design industry by replacing stock and custom graphics with AI-generated images. This not only saves time and money but also enhances creativity. AI can streamline brainstorming, concept creation, color selection, revisions, and generate multiple design variations, boosting productivity. Creatives can use AI tools to find inspiration, generate ideas, choose colors, make revisions, resize designs, and create visuals for websites, marketing, and social media.
2. Vibrant Colors… Especially Pink
Thanks to the popularity of the Barbie movie and the “Barbenheimer” memes in 2023, Barbie’s pink has become a prominent trend in graphic design. In 2024, vivid candy colors combined with girly pink will continue to dominate design aesthetics. Playful shapes and designs inspired by Barbie’s iconic style will be seen across various design mediums.
While Barbie’s pink remains a strong trend, there has been an evolution towards a more stylish and elegant pink-black combination. Artists are finding new ways to incorporate this color scheme into their creations, creating unique and visually striking designs.
Vibrant colors have been trending for years, and they will continue to gain popularity in 2024. These color-rich designs, featuring strong contrasting colors, easily catch the eye of the audience. They are perfect for social media, posters, and advertisements. Artists will continue to use extreme saturated coloring to grab attention and make their designs stand out.
Vibrant colors are widely popular for marketing purposes, as they convey a sense of diversity and variety. Companies like Google use colorful branding to showcase their diverse offerings. Using vibrant colors in design enhances contrast and ensures that designs stand out in any environment.
3. Dot Display & Pixels
Dot display graphics combine retro and modern elements, creating a fresh tech vibe. Monochrome dots in modern, minimalist designs give a high-tech and futuristic look to typography and backgrounds. This cool and clean stylistic look has gained popularity in recent years.
Dot fonts, in particular, have become increasingly popular. Brands like Nothing have gained attention for their creative concepts, utilizing dot fonts to create unique and visually appealing designs.
In 2024, graphic design will see a resurgence of retro pixel elements combined with modern styles. Inspired by the early era of the web, designers are incorporating 8-bit pixel-style elements into high-quality graphics. This trend allows for a mix of nostalgia and modernity, offering infinite possibilities for creative experiments.
The retro-look design trends have been present for a while, with Art Deco and 70s retro flat designs gaining popularity. Now, designers are embracing the roots of design by combining today’s possibilities with styles from decades ago. The result is a unique blend of old and new, appealing to a wide range of audiences.
4. Nature & Eco Designs
As the interest in organic and bio products continues to rise, the trend extends to graphic design as well. Natural colors, textures, and an overall natural feeling attract viewers in 2024. While this trend may not be applicable to every niche, industries like food and drinks, cosmetics, and medicine can benefit greatly from incorporating nature-inspired designs.
Artists can use natural color tones, real-life-inspired textures, and recycled elements to create designs that resonate with the audience. With the influx of artificial products, natural designs stand out and grab attention. Using textures, natural shapes, and hand-made styles can further enhance the natural appeal of a design.
5. Trippy & Abstract Gradients
Gradients have been a popular trend in graphic design for some time, but in 2024, they will take on a more abstract and artistic form. Artists will experiment with unconventional color combinations and surrealistic gradients to create unique and visually striking designs. This trend breaks the traditional rules of color theory and allows companies to showcase their uniqueness and individuality.
Creatives must strike a balance between aesthetics and overall design appeal when using abstract gradients. The combination of non-traditional colors should still be visually pleasing and eye-catching. Experimenting with abstract gradients requires skill and practice to create designs that stand out and resonate with the audience.
Get Creative
As we enter 2024, the world of graphic design is poised for exciting advancements. From embracing AI to exploring and vibrant colors, artists are pushing the boundaries of creativity. The resurgence of retro elements like dots and pixels, as well as the incorporation of nature-inspired designs and abstract gradients, adds depth and intrigue to the design landscape allowing for creative experimentation.
Creaties must stay informed about these trends and adapt to the ever-changing industry. By embracing new technologies and pushing creative boundaries, digitial artist and graphic designers can stay ahead of the competition and create visually stunning and impactful designs in 2024 and beyond.
So, get ready to explore the world of graphic design in 2024, where creativity knows no bounds.
